Industry report · 3rd annual edition · Free
The 2026 State of Fitness & Wellness Content Report
Six findings shaping 2027. Summer beat January. Mobility finishes at 69%. AI now builds 1 in 4 programmes. Year-over-year benchmarks and playbooks for every vertical.
44.9%
of 2026 sessions happened in June and August
69%
mobility completion rate, the highest of any category
1 in 4
programmes now built by AI, up from 0.3%
Powering businesses in 30+ countries across 4 continents since 2020.
74%Programme adherence. Australian digital physio case. Illustrative, not a guarantee.+31%revenue impact
30+countries, 4 continents
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