Fitness Content Licensing
License studio-quality fitness and wellness video content for your product — premium exercise clips, instructor-led classes, and selected branded collections — and deliver it through your app, website, embeds, or API without producing everything from scratch.
Fitness content licensing, explained
What is fitness content licensing?
Fitness content licensing means paying for the rights to use professionally produced workout videos and classes in your own product instead of filming them yourself. A license defines which content you can use, where you can publish it — app, web, embeds, API — and under which commercial terms, so you expand your library without a production studio.
What can I license through Hyperhuman?
Premium exercise clips, instructor-led classes, yoga and Pilates content, strength, HIIT, mobility, and recovery sessions, plus selected signature branded collections — including selected LES MILLS classes such as BODYPUMP and BODYCOMBAT for eligible paid teams. Availability varies by provider, region, rights, and commercial agreement.
How does licensing work on the platform?
You discover or request premium content based on your product needs. Content may be available through monthly licensing, pay-as-you-go licensing, qualifying commercial plans, or custom agreements. Licensed content lands in your Smart Library, where you customize metadata, tags, and audio instructions, then publish it across app, web, embeds, API, video exports, and social.
Is stock content licensed separately?
No separate negotiation is needed for the stock library: thousands of HD exercise videos ship with commercial usage as part of API-enabled plans — see pricing. Premium provider content, like branded class collections, is licensed on top, with scope and rights confirmed before publishing.
Who licenses fitness content?
Fitness apps, digital health and wellness platforms, gyms and studio chains, connected fitness hardware companies, corporate wellness providers, and GLP-1 or weight-management programs license content to grow their libraries quickly — the same buy-versus-build decision that leads teams to license classes rather than film every one.
What you can do with licensed content
| Capability | What members get |
|---|---|
| Premium exercise clips | License professional single-exercise clips and mix them with the stock library in the same workouts. |
| Instructor-led classes | Add full-length yoga, Pilates, strength, HIIT, mobility, and recovery classes to your library. |
| Branded collections | License selected LES MILLS classes where available — availability varies by region, rights, and plan. |
| Smart Library management | Customize metadata, tags, audio instructions, and organization fields on licensed content. |
| Multi-channel publishing | Publish licensed content across app, web, embeds, API, video exports, and social. |
| AI enrichment | Smart chapters, exercise-level labeling, and richer metadata improve discovery and recommendations. |
Fitness content licensing FAQ
How much does fitness content licensing cost?
Costs depend on the content type and provider. The stock exercise library ships with commercial usage on API-enabled plans — see pricing. Premium provider content may be offered through monthly licensing, pay-as-you-go licensing, qualifying plans, or custom agreements; always confirm scope before publishing.
Can I license Les Mills classes through Hyperhuman?
Eligible paid teams can license selected LES MILLS classes — such as BODYPUMP, BODYCOMBAT, and BODYBALANCE — inside Hyperhuman and use them in workouts and programs. Availability may vary by provider, region, rights, and commercial terms. BODYPUMP, BODYCOMBAT, BODYBALANCE, and LES MILLS are trademarks of Les Mills International Ltd.
What rights do I get with licensed content?
Each license defines allowed usage, distribution channels, and territory. Licensed content can typically be used across your app, website, embeds, API delivery, and branded member app where supported. Always confirm licensing scope, allowed usage, and distribution rights before publishing provider content.
Can I combine licensed content with my own videos?
Yes. Licensed classes, the stock library, your own uploaded footage, and AI-generated content all live in the same Smart Library and can be mixed in the same workouts, programs, and branded apps.
I produce fitness content — can I license it out through Hyperhuman?
Yes. Content partners distribute their catalogs through Hyperhuman with licensing, discovery, and billing handled by the platform. See the partners page or apply to become a content partner.
Explore more
Content API overview
Deliver licensed and stock content through one REST API.
Exercise video API
Thousands of HD exercise videos over REST.
White-label Club app
A branded member app powered by your licensed library.
Partners
Content, production, and technology partners.
AI workout video generator
Create branded workout videos with AI.
Pricing
Content, Platform, Ultra, and Enterprise plans.
